Pros: I wanted a bright light for my pickup cap, and I got one. I wired it to a lighted toggle switch, so that the led in the switch is always on. This makes it easy to find in the dark. When you flick the switch...WOW...it lights up the entire inside of the cap as if it were daylight.

Cons: Build quality is mediocre. I don't know how it will stand up to the shaking in the vehicle. However, it is just zip-tied to the frame, so replacement will be easy (and cheap).

Other Thoughts: I thought I was going to have to wire multiples of this light to get enough illumination for night fishing/hunting/camping/shopping. Not at all. One strip provides plenty of shadow free light for anything.

Bottomline: I couldn't be more pleased. Everyone I have shown this to has been impressed, and I think I sold a few for DX. I may buy an extra to have in case of failure, or I may buy a few to sell myself.

Pros: Bright, cheap, since LED are raised ~5mm above the PCB the light is distributed and not directed, can be cut every 9 LEDs, 9.5cm Wires for GND and 12V, labeled at pcb

Cons: Its somewhat thick so not suited for applications which require space-efficiency

Other Thoughts: Length: 50cm
Width: 1.35cm
Depth: ~1cm with LEDs
Consumption: 330mA @ 12V (~4W)
Brightness: ~400Lux 50cm above center of the strip
Strip is in a plastic bar that can be easily removed and save some millimeters

Bottomline: Great product, one strip can light up a small to medium sized room enough to pass through or light up your workbench

Pros: An excellent product and a best buy for the number of emitters per dollar. Bright white.
Easy for beginners to use as is, and cutable like the ribbon strips, at any three LED junction. There are good solder pads at each cut point if you wish to use shorter sections.

Cons: No cons since those arriving now are different to the one displayed in the customer picture and early revues. The soldering is good quality and the board design better.

Other Thoughts: 75 LEDs protected every three LEDs with a 180 ohm resistor. This will make them bullet proof at charging voltages but tends to have them underdriven at 12 volts. There are still good and bright at that lower voltage however.
I measured 390 mA at 12 volts and another customer measured 590 mA at 14.1 volts.
Nominal rating at 12 volts would be 500 mA and 6 watts.

Bottomline: A good bargain choice for those considering
SKU 5256 or even SKU 5312
Application details can be seen here:
http://longlucas.bravehost.com/

Pros: Very bright, brilliantly versatile, compact, energy efficient and fantastic price.
It's sold as a light, and it lights things up. To those complaining about build quality: it's not sold as something you can rough up. It's sold as a basic light for using in simple applications.
Mine arrived intact, fully working and with no wobbly LEDs like some people mentioned.

Cons: It could be thinner, but to be honest, it's fine as it is.

Other Thoughts: Because it's so simple, it is useful in loads of applications. Just chop it up and solder wires onto the ends of the bits.

Bottomline: If you're looking for something to withstand knocks and bumps, it's probably best to make a cover, or place these out of reach. Otherwise, it's a great product for anyone who wants a bright, simple and efficient light.